Athena's Fashion Boutique in Fountain Square

 This shop was compensated by Athena's Fashion Boutique. All opinions and viewpoints are my own. 

This shop was compensated by Athena's Fashion Boutique. All opinions and viewpoints are my own. 

fashion inspo from the heart 

Athena opened up a Greenwood store this year--and closed it, too. It was really big risk that didn't end up paying off, but I am all for encouraging a fellow #bossbabe to pick up the pieces and keep going. She could have dropped everything and said that was it, but she didn't. She is continuing to contribute to the community and the community should definitely support her! Some items are online, and she'll be participating in small business Saturday on November 25th (just a week away)!

IMG_5595.jpg
IMG_5599.jpg
IMG_5587.jpg
IMG_5590.jpg

I reached out to Athena's Fashion Boutique because I saw a bright pink wall filled with accessories. I knew that I definitely wanted to work with this business because the photos fit my transitioning style. I'm still not quite at a definitive style because I tend to go back and forth with classic, timeless, capsule wardrobe pieces and funky, trendy, lazy day pieces. 

DSC_0003.jpg

about this cool place

Athena's Fashion Boutique is located in Fountain Square smack dab in the middle between Peppy's and the new Wine Market (not a bad place to be if you ask me). The shop has been there for six years, and is a part of Fountain Square's eclectic vibe! Athena started this store because she wanted women of all shapes and sizes to feel comfortable shopping for clothes stereotypically "not for them". She wanted to fight the "You're wearing that?" with "I look dang good in this!" The shop's bright pink walls come from Athena's love of Barbie, kind of the way I love Hello Kitty and anchors. I was pretty pumped to see that Athena carries quite of bit of anchor accessories (score)! 

items i love

I absolutely have to mention that Kelli from Big Hair and Foodie Fare, fellow blogger and love r of life extraordinaire, took all the photos of me. I honestly didn't know I could look this good, but I'm definitely not mad about it. The outfits I styled and absolutely loved are pictured all over, and can be dolled up for fall with winter gear and additional layers!

 Pictured: Gray Sweater Dress with Pockets

Pictured: Gray Sweater Dress with Pockets

 Pictured: Black Handbag, Long Gray Leg Warmers, Taupe Fringe Booties 

Pictured: Black Handbag, Long Gray Leg Warmers, Taupe Fringe Booties 

 Pictured: Red Sweater Vest, Black Striped Sweater Dress, Brown Short Leg Warmers, Taupe Fringe Booties

Pictured: Red Sweater Vest, Black Striped Sweater Dress, Brown Short Leg Warmers, Taupe Fringe Booties

 Pictured: Beige 

Pictured: Beige 

anchor makeup bag

why you should shop here

I love that Athena is passionate about her shop. Unlike the commercialized stores, she's there (or her mom is) right when you walk in to help you, greet you, and genuinely ask how your day is going. If you know me, you know that I'm all about customer service. From the top down, consumers are the backbone and heartbeat of capitalism, and she gets that. Beside small business Saturday, you can catch her online or on Instagram waiting for you to slide in her DMs. 

That sounded a little gross, but I have no regrets. 

DSC_0053.jpg